Wednesday, April 18, 2012

NAB: Bluefin Labs launches ?Signals Brand Edition? to track social TV data around commercials

Social TV analytics keep getting smarter and smarter. Bluefin Labs CEO Deb Roy recently told the audience at the NBCU Social TV Symposium that "as soon as you have one advertiser that cares about a like or tweet, you are setting currency exchanges," and that, "we?ll see standards being set." His company has just made a big announcement to offer brands a chance to start pushing these standards with their new "Bluefin Signals Brand Edition." It launches with several initial clients including PepsiCo, Kraft Foods, Mars, Humana and Quicken Loans...

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