Saturday, March 24, 2012

?Pretty Little Liars? blows up in social media, as the kids say

ABC Family's "Pretty Little Liars" has always attracted lots of social media attention, thanks in part to its young female audience. Monday's season finale of the show, however, generating nearly 645K tweets, peaking at 32K tweets per minute. "We?ve been tracking tweets about television shows and events for several years, and this is one of the biggest hours of TV on Twitter we?ve ever seen," said Jenn Deering Davis, Founder of TweetReach. "'Pretty Little Liars' is consistently among the most active shows we track, and last night?s finale eclipsed the show?s previous high of 289K tweets during one show."

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